★ Scratch & Dent marked down up to 64% off!
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Our Story · Founded 1995

Florida's Largest
Independent Appliance Retailer.

For more than 25 years, Appliance Direct has helped families throughout Central Florida save on the appliances they use every day - built on a simple idea: unbeatable value without the hassle.

Sam Pak in the Appliance Direct showroom-rows of washers, dryers, and refrigerators

25+

Years serving Florida

10

Florida locations

300+

Team members

Same-day

Delivery available

A Founder With A Mission

The Sam Pak Story.

For more than 25 years, Appliance Direct has helped families throughout Central Florida save on the appliances they use every day. Built on a simple idea - offering unbeatable value without the hassle - Appliance Direct has become one of Florida's most recognized independent appliance retailers. Founded by Sam Pak, Appliance Direct changed the traditional appliance shopping experience by creating direct manufacturer relationships that allow customers to purchase quality appliances at exceptional prices - without the pressure or inflated showroom markups commonly found elsewhere.

Today, Appliance Direct operates multiple locations throughout Central Florida and continues to serve homeowners, builders, property managers, and families looking for reliable appliances, outstanding service, and meaningful savings. From refrigerators and ranges to washers, dryers, dishwashers, and specialty appliances, Appliance Direct offers top brands at prices customers trust.

Why Scratch & Dent

The Scratch-and-Dent Advantage.

Our Scratch-and-Dent program gives customers access to major savings on appliances that may have minor cosmetic imperfections but still deliver outstanding performance and reliability.

  • Save significantly compared to traditional retail pricing
  • Access premium appliance brands at reduced costs
  • Find in-stock inventory ready for quick pickup or delivery
  • Upgrade kitchens and laundry rooms more affordably

How We Do It

Built Around Convenience.

We understand appliance shopping should be simple, fast, and stress-free. That's why Appliance Direct focuses on:

  • Competitive pricing
  • Fast local delivery
  • Professional installation
  • Flexible financing options
  • Friendly, knowledgeable support
  • Large in-stock inventory
  • Mobile-friendly online shopping

Where We Serve

Serving Central Florida
Since 1995.

For decades, customers across Melbourne, Orlando, Daytona, and surrounding communities have trusted Appliance Direct for quality appliances at unbeatable prices. Our commitment to service, value, and convenience continues to make us a leading appliance destination throughout the region.

  • Factory warranty on every unit
  • Same / next-day delivery
  • Price match guarantee
  • 10 stores across Central Florida

If You Didn't Buy Direct,

You Paid Too Much.

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